ViralSweep is a promotional marketing platform for brands and agencies that want to run sweepstakes, contests, giveaways, instant-win campaigns, and referral-based promotions. It helps teams grow email and SMS lists, increase social engagement, and drive sales from campaign participation.[19][27] Day to day, users can launch campaigns quickly, embed them on a website, collect entries, award actions like purchases and referrals, and import leads into email services or CRMs. The platform also supports user-generated content collection, comment-based giveaways, waitlists, and team-up promotions with multiple brands.[19][13]