iZooto is an audience marketing and engagement platform designed primarily for digital publishers that want to build, own, and retain their readership instead of relying solely on social and search platforms. It helps newsrooms, media brands, and content sites turn casual visitors into repeat readers and subscribers using web and app push notifications. iZooto enables teams to capture browser and app subscribers, segment audiences by interests and location, and send targeted, real-time notifications that drive traffic back to articles, live updates, and breaking news. Publishers can automate content distribution via RSS, set up playbooks like abandoned tab recovery, and use on-site interactions and a news hub experience to increase pageviews and time on site.